The Pick n Pay
Botswana Campaign

To develop a campaign that would drive sales in Pick ‘n Pay franchise stores across Botswana

 

Pick n Pay JackPula Campaign

The challenge:
• To develop a campaign that would drive sales in Pick ‘n Pay franchise stores across Botswana

Our solution:
• To connect with audiences and communities through the concept of “JackPula”: awesome savings and a chance to win cash
• To roll the campaign out across TV, radio, POS and print – driving awareness and uptake
• To leverage our media buying expertise to get the best possible results

Impact:
• Within the first year, JackPula boosted sales in Pick ‘n Pay franchises by over 275%

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PnP Botswana Liquor Promotional Materials
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PnP Botswana JackPula Campaign Promotional Materials

INSIGHTS

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Pick n Pay

PnP Jackpula Campaign

To develop a campaign that drives sales within Pick ‘n Pay franchise stores across Botswana.